Competitive Intelligence Overview
59
Products
306
Assets
3/3
Platforms
5.2
Assets/Product
57 products
290 assets
1 products
8 assets
1 products
8 assets
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Liquid I.V. leads in 2 categories across amazon, target. Key strongholds: Health & Household > Diet & Sports Nutrition > Sports Nutrition > Electrolyte Replacements, Drink Mixes.
Carnation Breakfast Essentials leads "Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Powdered Drink Mixes & Flavorings" by 47% over Liquid I.V.. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Powdered Drink Mixes & Flavorings > Soft Drink Mixes" has 111 products but Liquid I.V. only has 1 (0.9%). High-volume category with room to grow.
amazon67% of Liquid I.V.'s category presence is on amazon. Consider expanding on walmart and target for diversification.
53
31.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Liquid I.V. Your brand | 59★ | 306★ | 1★ | 57 | 1 | 1 |
C Crystal Light | 2 | 9 | 0 | 2 | — | — |
C Cutluxe | 17 | 110 | 0 | 17 | — | — |
C Cutluxe | 21 | 172 | 0 | 21 | — | — |
U Ultima Replenisher | 6 | 51 | 0 | 6 | — | — |
U Ultima Replenisher | 10 | 83 | 0 | 10 | — | — |
C Crystal Light | 12 | 91 | 0 | 12 | — | — |
Liquid I.V. has 3300% more assets than Crystal Light
Crystal Light, Cutluxe, Cutluxe, Ultima Replenisher, Ultima Replenisher, Crystal Light have no video assets
Crystal Light is not present on Walmart, Target
Cutluxe is not present on Walmart, Target
Cutluxe is not present on Walmart, Target