Competitive Intelligence Overview
18
Products
116
Assets
3/3
Platforms
6.4
Assets/Product
16 products
96 assets
1 products
5 assets
1 products
15 assets
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Owlet leads in 3 categories across amazon, walmart, target. Key strongholds: Baby Products > Safety > Monitors > Smart Monitors, Baby Monitors.
"Baby Products > Baby Care > Health > Thermometers" has 76 products but Owlet only has 1 (1.3%). High-volume category with room to grow.
amazon12
75% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Owlet Your brand | 18 | 116 | 1★ | 16 | 1 | 1 |
VTech | 81★ | 682★ | 0 | 79 | 1 | 1 |
V Viproud | 5 | 36 | 0 | 5 | — | — |
i iHealth | 16 | 117 | 0 | 16 | — | — |
V Viproud | 2 | 14 | 0 | 2 | — | — |
i iHealth | 2 | 15 | 0 | 2 | — | — |
VTech has 4771% more assets than Viproud
VTech, Viproud, iHealth, Viproud, iHealth have no video assets
Viproud is not present on Walmart, Target
iHealth is not present on Walmart, Target
Viproud is not present on Walmart, Target