Competitive Intelligence Overview
49
Products
381
Assets
2/3
Platforms
7.8
Assets/Product
48 products
367 assets
Not present
1 products
14 assets
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Tom's of Maine leads in 2 categories across amazon, target. Key strongholds: Health & Household > Oral Care > Baby & Child Dental Care > Children's Dental Care > Toothpaste, Toothpaste.
Listerine leads "Health & Household > Oral Care > Mouthwash" by 36% over Tom's of Maine. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothpaste" has 301 products but Tom's of Maine only has 22 (7.3%). High-volume category with room to grow.
amazon89% of Tom's of Maine's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
7.3% share • #6
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Tom's of Maine Your brand | 49 | 381 | 1★ | 48 | — | 1 |
Colgate | 69 | 448 | 1★ | 67 | 1 | 1 |
Dove | 94★ | 428 | 0 | 93 | 1 | — |
Sensodyne | 49 | 497★ | 1★ | 47 | 1 | 1 |
C Colgate | 0 | 0 | 0 | — | — | — |
Sensodyne has Infinity% more assets than Colgate
Dove, Colgate have no video assets
Tom's of Maine is not present on Walmart
Dove is not present on Target
Sensodyne has the highest asset coverage (10.1 assets/product)