Competitive Intelligence Overview
19
Products
140
Assets
1/3
Platforms
7.4
Assets/Product
19 products
140 assets
Not present
Not present
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Umbra dominates "Home & Kitchen > Storage & Organization > Home Storage Hooks > Coat Hooks" on amazon with 4.1% market share, outperforming 3 competitors.
amazonRubbermaid Commercial Products leads "Industrial & Scientific > Janitorial & Sanitation Supplies > Waste Receptacles & Liners > Trash Cans" by 19% over Umbra. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Racks & Holders > Paper Towel Holders" has 143 products but Umbra only has 1 (0.7%). High-volume category with room to grow.
amazon100% of Umbra's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
4.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
U Umbra Your brand | 19 | 140 | 0★ | 19 | — | — |
D Dahey | 15 | 98 | 0★ | 15 | — | — |
D Dahey | 5 | 31 | 0★ | 5 | — | — |
K Kuriozud | 6 | 35 | 0★ | 6 | — | — |
M Milo's | 5 | 27 | 0★ | 5 | — | — |
K Kuriozud | 26★ | 156★ | 0★ | 26 | — | — |
M Milo's | 8 | 34 | 0★ | 8 | — | — |
Kuriozud has 478% more assets than Milo's
Umbra is not present on Walmart, Target
Dahey is not present on Walmart, Target
Dahey is not present on Walmart, Target
Kuriozud is not present on Walmart, Target